I am interested in sports tech less as a trend and more as an operating environment.
Sport concentrates many of the problems I find strategically interesting: fragmented stakeholders, uneven data quality, workflow complexity, trust-based relationships, and high pressure around execution. That combination makes it a rich context for thinking about systems, coordination, and where infrastructure actually creates leverage.
What this work involves
At a public level, this includes:
- looking at operational bottlenecks through a systems lens
- understanding how data, tooling, and process interact in real organisations
- thinking about where technology improves clarity rather than merely adding software
- examining how partnerships and ecosystem structure shape adoption
What it does not do
This page deliberately stays high level. It does not describe confidential projects, non-public operating models, or private counterpart relationships.
That is by design.
Why this matters to me
Sports tech is one of the clearest places where technical ambition meets organisational reality. It rewards people who can think across product, incentives, timing, and execution, not just across features.