Background
I hold an MSc in Electronics and Computer Engineering, but most of my work has happened in contexts where the real challenge was not purely technical. It was strategic. How do you position something difficult to explain? How do you create traction before the category is mature? How do you connect product reality with market reality without flattening either one?
That is the layer I am usually drawn to.
Over time, my work has moved across business development, product strategy, partnerships, ecosystem thinking, and venture-shaped environments. The constant is not the sector. It is the type of problem: ambiguity, leverage, and sequencing.
How I think
I tend to look at markets as systems.
Products do not succeed in isolation. Adoption depends on incentives, narratives, operational friction, trust, timing, and the structure around the product itself. A technically strong product can still fail if it enters through the wrong door. A weaker product can still move if its positioning and path to adoption are coherent.
That is why I care so much about the layer between invention and market uptake.
What I work on
My work typically sits across a few connected areas:
- Strategic business development, especially where partnerships shape distribution rather than merely add logos.
- Product and market translation, turning technical depth into a clearer path to usage, adoption, or commercial relevance.
- Ecosystem strategy, especially when the value of a product depends on coordination across multiple actors.
- Emerging technology contexts, where categories are still forming and default playbooks are usually too shallow.
How I operate
I am most useful in small, serious teams facing non-obvious choices.
I like structure, but not bureaucracy. I prefer clarity over performance, and judgment over speed for its own sake. I am usually less interested in appearing active than in identifying where leverage actually is.
If the work matters, I would rather say the uncomfortable thing early than let a weak framing survive because it sounds good.